Client – LOFT Interiors
Brief – Create a selection of creatives which get across the message of the services LOFT Interiors provide. I designed a DPS editorial, web banner and Facebook cover image. I decided to create different bird characters to represent each service LOFT provide. Using characters in branding helps give the company more personality and for the audience the character becomes a short cut reference to the company. Birds use only the best materials to build and sustain their nests, they also sometimes live in lofts – which I though was quite apt. When looking around their showroom I got the impression that the furniture was quite quirky and wanted to replicate that in the designs.